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Marketing

The publishing process is not complete until the book reaches its audience. Our books are marketed by our own sales staff and by independent sales representatives; through announcement in a seasonal catalogue; through space advertising and direct mail; through review copies; through display at exhibits; and through our Web site. From the time a manuscript has been accepted for publication, members of the Marketing Department work closely with the editor and designer.

When your manuscript is ready to go into production, you will receive a marketing questionnaire that will describe these activities in more detail and will solicit your ideas and suggestions. It is important that authors be actively engaged in the marketing of their book, helping the Press identify appropriate reviewers and avenues of promotion and suggesting specific courses and instructors where text adoption is possible or likely.

Authors' Notes

"Holding a book with my name on the cover is just an indescribable experience!"

--Harlan Goben

Book Launch


First launch in Melbourne for 2013

A rich, illustrated - and entertaining -- history of the iconic Grand Central Terminal, from one of New York City's favorite writers, just in time to celebrate the train station's 100th fabulous anniversary. In the winter of 1913, Grand Central Station was officially opened and immediately became one of the most beautiful and recognizable Manhattan landmarks. In this celebration of the one hundred year old terminal, Sam Roberts of The New York Times looks back at Grand Central's conception, amazing history, and the far-reaching cultural effects of the station that continues to amaze tourists and shuttle busy commuters. Along the way, Roberts will explore how the Manhattan transit hub truly foreshadowed the evolution of suburban expansion in the country, and fostered the nation's westward expansion and growth via the railroad. With stories about everything from the famous movies that have used Grand Central as a location to the celestial ceiling in the main lobby (including its stunning mistake) to the homeless denizens who reside in the building's catacombs, this is a fascinating and, exciting look at a true American institution.

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